Overview: HYPE Fitness is an inclusive, women-owned, and locally-operated gym located in the Silverlake/Los Feliz neighborhood. For as reputable an establishment as they are, they didn't have a guide in term of brand application when initially approached about their design needs.
Challenge: Unify the existent brand and voice for the company into an easy-to-follow guidelines.
Contributing Position: Graphic Designer
Goal: Supply HYPE with a brand book the company could use internally to help reference in web and social applications.
