Overview: Spectre is a provider of premium quality LED overhead lights. Despite using some of the highest quality diodes and drivers on the market, Spectre needed a brand to define how they would approach their share of that market.
Challenge: I was brought on to establish a solid brand and voice for the company.
Contributing Position: Graphic Designer
Goal: Define brand voice, demographic, and presence in an effort to increase customer loyalty and sales.
Above is a teaser of the finished brand guidelines. Please email me if you would like the interactive copy with a section on video and motion!